10 minute PURPLE Crying video
17 minute video on ways to soothe your baby
The Period of PURPLE Crying program is an evidence-based shaken baby syndrome/abusive head trauma (SBS/AHT) prevention program available since 2007. The program has two aims:
1. To support parents and caregivers in their understanding of early increased infant crying
2. To reduce the incidence of SBS/AHT
The program approaches SBS/AHT and infant abuse prevention by helping parents and caregivers understand the frustrating features of crying in normal, healthy infants that can lead to shaking or abuse. The program provides the opportunity for parents to learn about the crying characteristics from over 50 years of research on normal infant crying conducted by Dr. Ronald G. Barr, and other scientists worldwide.